The Brief:
Create a new brand identity for the well-known Australian skincare brand, Sukin Australia. The new identity design should reflect Sukin’s core brand values; Natural, Ethical and Australian Made.
The Solution:
Sukin Australia’s new brand identity features a sophisticated illustration of a native Australian flower; the Banksia and a simple, clear font for readability.
The colour palette of rich yellow and oranges paired with the new icon was chosen to communicate the connection that Sukin has to the natural beauty of Australia and highlight its core values.
The new packaging for Sukin Australia's skincare products features the use of whitespace, and a soft sans serif font to present a minimal product package. The dominant colours taken from the new brand identity can be swapped and interchanged for each new product in the range.
The new packaging aims to present the Sukin Australia brand as a top-of-the-range, trustworthy skincare brand.
